The engine behind the valuation.
VirtuousValues is the proprietary AI valuation engine behind Virtuous Brokerage. It turns a small business’s own financials into a defensible valuation — and a roadmap for growing it.
How it works
- 1
Financials in, securely.
After NDA, owners provide financials through the secure Vault — tax returns, P&L, balance sheet — or type the numbers directly.
- 2
Engine analysis.
The engine reads and cross-checks the financials, derives the business’s true earnings (SDE or EBITDA), and applies market multiples.
- 3
Valuation and roadmap out.
You get a dollar valuation plus a value-growth roadmap — the highest-impact moves first, in order.
- 4
Human review, every step.
No valuation goes out unreviewed. A person checks every output before it reaches the owner.
Why it’s robust
Built for one job.
Not a general chatbot. A purpose-built engine for SMB valuation — it does one thing, deeply.
Checked, not guessed.
The value is checked from more than one angle before it goes out.
Consistent.
The same business with the same numbers gets the same answer.
Human in the loop.
The engine proposes; a person disposes. Judgment stays human.
Secure by design.
Your financials arrive only through the secure Vault — never by email or web form. From there, only your broker handles them: into the engine, checked, and back to you as a valuation.
A valuation is an informed opinion, not an appraisal.
For a valuation, start at Virtuous Brokerage.